WHITE PAPER ERAYA by Crystal Restro

Elevating Corporate Wellness & Ritual Gifting

ERAYA blends Ayurvedic wisdom with contemporary wellness—a brand synonymous with ritualistic elegance and therapeutic impact. This white paper outlines why ERAYA stands out as a premium partner for corporate gifting, wellness programs, and strategic partnerships.

1. Brand Philosophy & Vision

Core Belief: Everyday wellness should be effortless, authentic, and rooted in Ayurveda.
Values: Natural purity, ritual beauty, functional design.
Goal: Support holistic health through purposeful sensory experiences, wherever life happens.

2. Flagship Wellness Brews

Siddh Brew Special (Signature Herbal Tea)
A finely curated herbal tea that soothes and revitalizes—combining premium tea powder, adaptogens, and traditional Ayurvedic herbs. It delivers a balanced brew that energizes mind and body.

Key Benefits:

Rich in antioxidants for immune and cellular support
Adaptogens that reduce stress and enhance mental clarity
Ideal for midday ritual breaks or corporate wellness kits

Sanjeevani Brew Special (Revitalizing Coffee Blend)

A one-of-a-kind coffee crafted with pure roasted beans and selected chicory roots to boost energy, mood, digestion, and focus.

Key Benefits:

Natural caffeine lift with gut-health support
Mood-enhancing antioxidants and anti-inflammatory herbs
Perfect for executive onboarding packs or corporate subscription boxes

3. Product Architecture

ERAYA offers a diverse yet integrated portfolio of premium, Ayurveda-based products designed to meet the evolving needs of wellness-conscious individuals, corporates, and global clientele. Each product is thoughtfully crafted using time-honored formulations, modern research, and ethically sourced botanicals.

✩ 1. Wellness Beverages

Ayurvedic Coffees: UNICUS, ROYAL, SUGANDHA, AMRUTHA PUSHPA

Ayurvedic Teas: RUBY NECTAR, SOUL SPICE, GLOW SPICE, ROSE EMBER, GOLDEN HARMONY
Functional Herbal Waters: ERAYA’s MATHURA Series – includes Athimadhuram, Vetiveri, Nannari, Blue/Yellow/Pink waters

✩ 2. Holistic Nutrition

Ayurvedic Millet Laddu

Ayurvedic Protein Mix

✩ 3. Botanical Skincare & Personal Care

Face Care: Herbal Face Gel, Face Pack, Toner, Tan Remover with Toner

Body & Hair Care: Massage Oil, Hair Oil (35+ ingredients)

✩ 4. Botanical Infusion Salts

Detoxifying, aromatic bath salts infused with herbs like lavender, tulsi, blue pea butterfly,Avarampoo, rose

For hand/foot soaks, spiritual cleansing, and mood-lifting rituals

✩ 5. Gifting & Experiential Wellness

Limited Edition Gift Packs
Corporate Wellness Subscriptions
ERAYA Loyalty Club
Farm-to-Cup Experiential Boxes

4. Corporate Engagement Opportunities

ERAYA by Crystal Restro offers unique corporate engagement opportunities designed to integrate wellness into professional environments. Our Onboarding Kits, featuring Siddh and Sanjeevani Brews, create a strong first impression rooted in health and care. Monthly Wellness Subscriptions provide rotating Ayurvedic brew experiences to support sustained employee well-being throughout the year. For leadership and client relations, Executive Hampers offer personalized, luxurious packaging ideal for CXO gifting and client appreciation. Additionally, Wellness Workshops—centered around Ayurvedic rituals and brews—serve as engaging experiences at coworking spaces, incubators, and HR wellness events, reinforcing your organization’s commitment to holistic health.

5. Competitive Advantages

Ingredient Transparency: Premium tea/coffee blended with herbs in-house
Crafted Experience: Each brew promotes ritual and wellness
Eco-Luxury Packaging: Sustainable materials, corporate imprint ready
Therapeutic Storytelling: QR-powered brewing journeys and brand ethos

6. Market Entry Strategy

2025 Corporates – India & Beyond

Segment focus: Tech, finance, hospitality, global FMCG
Approach: Wellness-centric HR teams, executive admins via curated sample drops

2026–27 Global Launch

Export to UAE, Europe, SE Asia with Ayush & organic certifications

7. Sustainability & Ethical Impact

Transparent sourcing from certified Ayurvedic farmers
Community empowerment: Women-led production and packaging initiatives
Eco-design: Compostable packaging with minimal plastic use

8. ROI & Partnership Incentives

Enhanced Brand Recall: Annual gifting reinforces brand alignment
Employee Wellness: Boosted morale, lower absenteeism via ritual breaks
Custom Co-Branding: Logoed packaging & personalized gifting

Loyalty Programs: Corporate clients gain early access, bulk pricing, and bespoke seasonal releases

9. Call to Action

Elevate your corporate culture with ERAYA’s bespoke rituals:

Packaged Gift Solutions: From Siddh & Sanjeevani starter kits to deluxe wellness hampers
Subscription Models: Monthly ritual delivery, branded for your teamWellness Workshops: Tea-tasting, ritual storytelling, aromatic experiences

Contact & Next Steps

Mr. Girish Chowdary
Founder & Wellness Strategist
📍 Bengaluru,Karnataka, India
📧 founder@eraya.life

🌐 eraya.life

Let ERAYA be your trusted partner in purposeful wellness gifting.